A new premium airline concept is preparing to enter the U.S. market, and it has the potential to reshape luxury leisure travel. BeOnd, the Maldives-based all-business-class airline known for its boutique service and lie-flat seating, has partnered with New Pacific Airlines to launch BeOnd America, with operations expected to begin in 2026.
The move brings a rare all-business-class experience to U.S. travelers—something that has been largely absent in the domestic market and only seen on select transatlantic routes.
A Strategic Partnership to Enter the U.S. Market
BeOnd America is built on a collaboration in which:
- New Pacific Airlines will operate the flights under its FAA-approved U.S. air operator certificate.
- BeOnd will provide the brand, premium cabin design, and onboard service standards.
This arrangement allows BeOnd to enter the U.S. market without the long process of securing its own American AOC. New Pacific, which currently runs charter services for sports teams and government clients, gains access to a new premium revenue stream.
Both airlines describe the partnership as a way to combine BeOnd’s luxury ethos with New Pacific’s operational presence in the United States.
What Makes BeOnd Different
BeOnd positions itself as the world’s first “premium leisure airline,” offering a boutique inflight experience designed for travelers who value comfort, quiet, and personalized service. Unlike traditional airlines, every BeOnd aircraft is expected to feature:
- All lie-flat seats
- A cabin with 56 to 68 seats only
- Multi-course meals and curated wine service
- A calm, wellness-forward atmosphere
- A design-forward interior focused on comfort rather than capacity
This is not business class added to an aircraft. It is an aircraft built entirely around a single-class, lie-flat experience.
The U.S. Fleet and Planned Network
Under the BeOnd America banner, New Pacific will operate:
- Airbus A320 aircraft with 56 lie-flat seats
- Airbus A321 aircraft with 68 lie-flat seats
A total of eight aircraft will be dedicated to the U.S. network. Final routes have not been announced, but multiple sources indicate the new airline is considering:
- High-demand domestic premium routes
- U.S. to Caribbean destinations
- U.S. to Latin America
- Seasonal links to leisure hubs
- Potential long-haul connections tied to BeOnd’s global network
All flights will be subject to DOT and FAA approvals, which are currently pending.
BeOnd’s Larger Global Ambition
BeOnd’s expansion into the U.S. is part of a far-reaching plan. The airline, which currently operates just two aircraft, aims to scale dramatically by the end of the decade. Its long-term goal includes:
- Up to 56 aircraft by 2030
- New operational bases in the Middle East, India, and the United States
- A multi-AOC strategy enabling rapid global growth
BeOnd has already expanded into Europe and the Middle East, with flights to Milan, Munich, Zurich, Dubai, Riyadh, and Saudi Arabia’s Red Sea International Airport.
What U.S. Travelers Can Expect
If the regulatory process moves forward smoothly, American travelers will gain access to a rare offering:
- A smaller, quieter aircraft without traditional business and economy divisions
- Lie-flat comfort even on medium-haul and leisure-focused routes
- A boutique service model not typically found on domestic or regional flights
- A premium travel option aimed at leisure passengers rather than corporate demand
This could appeal to travelers seeking comfort without paying private jet prices, especially on routes to resort destinations.
Global demand for premium leisure travel has been rising steadily, according to data from the International Air Transport Association (IATA).Conclusion
BeOnd America represents one of the most ambitious premium airline launches in recent years. By combining BeOnd’s luxury-first approach with New Pacific’s U.S. operating authority, the partnership aims to bring a new level of comfort and exclusivity to American skies.
With its all-business-class aircraft and focus on upscale leisure markets, BeOnd America is positioned to become a unique alternative for U.S. travelers when it launches in 2026.
